TECH MAHINDRA REVEALS NEW BRAND LOOK AFTER 39 YEARS

By Jony Shekhawat | Published Date : October 27, 2025

Tech Mahindra brings a new brand face after 39 years, showing the same trust with a fresh start for the digital future.

Tech Mahindra marks 39 years with a new brand look that shows its energy for AI and digital future. The company wants to stay modern, bold, and trusted. Like Mahindra trucks and electric trucks bring change on roads, Tech Mahindra drives global tech growth with same strong spirit.

NEW FACE FOR A LONG JOURNEY

Table Of Contents

1. NEW FACE FOR A LONG JOURNEY

2. WHY A BRAND REFRESH IS IMPORTANT

3. WHAT LEADERS SAY ABOUT CHANGE

4. INSIDE THE NEW DESIGN

5. ONE BRAND ONE FAMILY

6. FUTURE AHEAD WITH MAHINDRA SPIRIT

Read More: RINAC CHILLKART BRINGS A NEW ERA OF GREEN COOLING TRUCKS

Tech Mahindra, part of the Mahindra Group, has completed 39 years in the tech field. To mark this big day, the company brought a new brand identity — fresh, bold and easy to connect. It shows how Tech Mahindra is changing with the new era of AI and digital life. Like Mahindra trucks and other electric mini trucks move country goods ahead, Tech Mahindra moves business and technology with the same power.

WHY A BRAND REFRESH IS IMPORTANT

The new look tells who Tech Mahindra is now — fast, open and strong for the future. It joins all its global companies under one clean image. The company wants people to feel proud to work here, and also to attract young talent.

It is part of Tech Mahindra’s three-year change plan. Similar to Mahindra mini trucks and pickup trucks upgrade for new roads, Tech Mahindra also changes its design and focus to match the new tech market.

WHAT LEADERS SAY ABOUT CHANGE

CEO and MD Mohit Joshi said Tech Mahindra always means trust and change. For nearly four decades, the company has been solving big tech problems. He said, “Now the world is running with AI and digital tools, and our new brand is ready for that age. It’s the same Tech Mahindra, but clearer and full of purpose.”

He added this new face shows ambition and strong energy — like how electric Mahindra trucks bring cleaner power on roads, Tech Mahindra wants to bring cleaner, faster digital work to businesses worldwide.

INSIDE THE NEW DESIGN

In this new look, the company used a lozenge shape, a small and simple version of Mahindra’s “Rise” beam. It shows focus and power. The bright Mahindra Red stays the same, showing family bond. New colors and design make it more global and sharp.

This gives Tech Mahindra a strong image, similar to a Mahindra truck standing solid on the highway. It shows stability, clarity and strength in one frame.

ONE BRAND ONE FAMILY

Chief Marketing Officer Peeyush Dubey said they didn’t want to change the story, only to make it stronger. People already trust the Mahindra name. The new identity only adds more pride. It is confident, modern, and true to its roots.

Like the Mahindra pickup or mini truck connecting small businesses, this new image connects Tech Mahindra teams across countries. It builds pride and unity inside the company.

FUTURE AHEAD WITH MAHINDRA SPIRIT

After 39 years of innovation, Tech Mahindra now walks into next age with new style and same heart. With more than 1.5 lakh people working in 90 countries, it helps companies grow faster using AI, design, and digital power.

From Mahindra trucks on Indian roads to Tech Mahindra in global tech world, the spirit stays one — to rise, build and move forward every day.

Also Read: MoEVing Partners with Tata Motors to Deploy 700 Ace EVs in 10+ Cities

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Frequently Asked Questions on Commercial Vehicles

Q1. Why did Tech Mahindra change its brand look?

Ans. The company wanted a fresh image that matches today’s AI and digital world. It shows boldness, focus, and a strong future like Mahindra trucks on the road.

Q2. What is special about the new Tech Mahindra logo?

Ans. The new logo has a lozenge shape, a modern version of Mahindra’s Rise beam. It stands for focus, power, and the Mahindra spirit in tech form.

Q3. How does this change help Tech Mahindra employees?

Ans. The new look builds pride and unity among teams worldwide. It helps workers feel part of one strong family, same as Mahindra mini truck drivers feel connected on the road.

Q4. How is Tech Mahindra linked with Mahindra trucks and electric trucks?

Ans. Both share the same Mahindra legacy — strong, reliable, and built for growth. Tech Mahindra drives the tech world, while Mahindra trucks move the real world ahead.

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