Mahindra Overtakes Tata with 54% Share in the LCV Market

By Amit Jangra | Published Date : August 04, 2025

Mahindra overtakes Tata in the LCV market with a 54% share, driven by smart strategy, reliable trucks and growing trust among small traders and transport businesses.

Something big is happening in India’s commercial vehicle space—Mahindra and Mahindra has officially taken the lead in the light commercial vehicle (LCV) market, leaving behind a longtime leader, Tata Motors.

This change shows how well Mahindra has understood the market. The company has made smart moves to serve small businesses, delivery services and rural customers who need strong but affordable trucks.

Mahindra vs Tata: What the Sales Say

Table of Contents

1. Mahindra vs Tata: What the Sales Say

2. Mahindra's Smart Strategy

3. Why Tata Motors and Others Fell Behind

4. Will Tata Make a Comeback?

5. Mahindra: A Game Changer in 2025

6. Mahindra’s Rise as a Top Automobile Brand

7. What to Expect in the Next Quarter?

8. Thinking of Buying a Truck?

Also Read: VE Commercial Vehicles Reports July 2025 Sales of 5,691 Units

For many years, Tata Motors was the top name in the commercial vehicle space. Their Tata trucks were everywhere—used in cities, towns and even villages. But in FY26’s first quarter, Mahindra and Mahindra has moved ahead. Its market share has increased by 340 basis points compared to last year.

At the same time, the demand for LCVs (under 3.5 tons) is growing. This is mainly due to the rise of e-commerce, last-mile delivery and small transport businesses. More people are choosing Mahindra trucks because they offer better value for money and suit many different needs.

Mahindra's Smart Strategy

Not all LCVs are the same. There are many sub-segments based on payload, size, usage and location. Mahindra and Mahindra understood this very well. Instead of offering just one or two basic trucks, they created a range that targets different needs.

Here’s how they did it:

• Mahindra Jeeto: Ideal for small traders and delivery partners who earlier used three-wheelers. It’s compact, affordable and easy to drive on narrow city roads.
• Mahindra Supro: A mini truck for urban transport. Great for businesses doing daily deliveries or carrying goods within cities.
• Bolero MaXX Pik-Up: Though it goes above 3.5 tons technically, it's very popular among farmers, small contractors and rural users who need more load capacity.

Despite low demand in rural areas during the monsoon and rising loan costs, Mahindra sold over 61,400 LCVs, a 4% growth from last year.

Why Tata Motors and Others Fell Behind

Sure, Tata Motors and Ashok Leyland are still active in this space—they’ve got trucks out there. But honestly, things haven’t been clicking the way they used to. Tata's Ace is a familiar name on Indian roads, no doubt. But their recent models? They just haven’t caught on the same way. As for Ashok Leyland, they’ve mainly stuck to the heavy-duty end of the market, so they’ve kind of missed the buzz in the lighter segment.

In contrast, Mahindra filled the gaps in the market. They noticed where customers needed better features or lower prices—and delivered exactly that.

Will Tata Make a Comeback?

Tata Motors isn’t giving up. They’ve launched new models like Yodha 2.0 and the Ace EV, which are designed for the modern transport world. There’s hope these models will help Tata trucks regain some of their lost ground.

Winning customer trust isn’t easy. Still, many prefer Mahindra trucks today for their solid build, good service and resale value—that’s helped Mahindra climb to the top in LCVs.

Mahindra: A Game Changer in 2025

Customers in the LCV market are usually loyal to brands they know and trust. It’s not easy to get them to try something new. But in 2025, Mahindra managed to break this pattern. This shows that their products and after-sales service really stand out.

Mahindra’s Rise as a Top Automobile Brand

With a 54% market share in LCVs, plus strong sales in SUVs and tractors, Mahindra is now seen as a complete automobile leader in India. Even if one segment sees a drop, others are growing. This helps Mahindra stay strong overall.

The company is no longer just known for tractors or utility vehicles—it’s now a top player across multiple segments.

What to Expect in the Next Quarter?

Right now, Mahindra leads the LCV market. But with Tata Motors working hard on new launches and strategies, the competition is far from over. The second quarter of FY26 could see new surprises.

Still, Mahindra’s approach—focusing on real customer needs—will continue to give it an edge.

Thinking of Buying a Truck?

If you are planning to buy a truck, mini truck, pickup truck, tipper, or any other commercial vehicle, check out TrucksBuses.com. You’ll find full details on price, features, variants, specs and even easy loan options. Whether you're looking for a Mahindra truck or a Tata truck, it’s the perfect place to start.

Read More: Isuzu and Volvo Partner to Speed Up Commercial Vehicle Platform Innovations

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Frequently Asked Questions on Trucks

1. Why has Mahindra overtaken Tata in the LCV market?

Ans: Mahindra gained a 54% market share by offering reliable, affordable trucks tailored to small businesses, last-mile delivery and rural transport needs—areas where Tata lagged recently.

2. Which Mahindra trucks are driving this growth?

Ans: Models like the Mahindra Jeeto, Supro and Bolero MaXX Pik-Up are leading sales due to their practicality, cost-effectiveness and strong performance in the LCV category.

3. Can Tata Motors regain its top spot in the LCV segment?

Ans: Tata is making a comeback with new models like Yodha 2.0 and Ace EV, but rebuilding customer trust and market share may take time.