Ashok Leyland Teams Up with Dealers to Improve CV Service

By Jony Shekhawat | Published Date : September 12, 2025

Strengthening OEM and dealer collaboration to deliver better commercial vehicle service.

At the 7th Auto Retail Conclave in Delhi, organized by the Federation of Automobile Dealers Associations (FADA), Ashok Leyland highlighted how the commercial vehicle (CV) industry needs stronger teamwork between manufacturers and dealers. Sanjeev Kumar, President and head of medium and heavy commercial vehicles (ILCV and HCV), said that solving customer issues—whether with a truck, pickup, mini truck, or even a passenger bus—requires a united effort.

Shortage of Skilled Workforce in Truck and Bus Service

Table Of Contents

1. Shortage of Skilled Workforce in Truck and Bus Service

2. Why Motivation Matters as Much as Salary?

3. Social Media Puts CV Complaints Under the Spotlight

4. Turning Complaints into Chances for Connection

5. The Road Ahead for CV Retail

The industry is struggling with a shortage of trained manpower. With many young professionals choosing careers outside the auto sector, workshops for trucks and buses often face gaps in talent. Offering only higher pay is not enough to hold on to employees.

Ashok Leyland has been working to bridge this gap by turning its factories into training hubs. Thousands of apprentices learn directly on the shop floor, and many later join dealer outlets. The company has also partnered with ITIs to design industry-focused programs, ensuring that trained candidates are ready for truck, bus, pickup, and mini truck servicing roles.

Why Motivation Matters as Much as Salary?

While paychecks are important, Sanjeev Kumar pointed out that workers today want more. Growth, respect, and recognition play an equal role in keeping them motivated. “Their aspirations are no different from ours. They want purpose along with pay,” he said.

This responsibility, he stressed, cannot rest with the company alone. Dealers must also share the duty of keeping the workforce motivated, whether they are handling a heavy truck or a small pickup customer.

Social Media Puts CV Complaints Under the Spotlight

In the CV world, even a small issue with a truck, mini truck, or bus can cause downtime and direct income loss. That makes customer complaints more serious than in many other vehicle categories.

With social media giving customers a louder voice, every grievance is amplified. Kumar noted that it is unfair to expect dealers alone to handle this pressure. OEMs and dealers must work together, ensuring quick resolution and strong customer confidence.

Turning Complaints into Chances for Connection

Instead of seeing complaints only as problems, Ashok Leyland views them as an opening to engage customers more closely. A truck driver or bus operator who feels heard and supported is more likely to stay loyal.

By solving issues jointly, OEMs and dealers can build deeper trust. Over time, even a difficult service experience can turn into proof of reliability for the customer.

The Road Ahead for CV Retail

The message from Ashok Leyland is clear: improving customer service in the commercial vehicle industry requires joint responsibility. From training manpower for truck, pickup, and bus servicing, to handling customer complaints in mini trucks and heavy vehicles, teamwork between OEMs and dealers is essential.

This collaboration will not only solve today’s problems but also create lasting loyalty in a sector where every vehicle—be it a heavy-duty truck or a small pickup—supports livelihoods and businesses across India.

Related News:

How to Avoid Common Breakdowns on Long Trips

FADA Reports Over 75,000 CV Sales in August 2025

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Frequently Asked Questions on Commercial Vehicles

Q1. What are the different types of commercial vehicles?

Ans. Commercial vehicles include trucks, buses, minitrucks, pickups, and vans, each designed for carrying goods or passengers efficiently.

Q2. How often should commercial vehicles be serviced?

 Ans. Most commercial vehicles need servicing every 10,000–15,000 km, but it can vary based on usage and manufacturer recommendations.

Q3. Why is vehicle insurance important for commercial vehicles?

Ans. Insurance protects your vehicle and investment from accidents, theft, or damage and is mandatory by law.

Q4. How can I improve fuel efficiency in my commercial vehicle?

Ans. Proper tire pressure, regular maintenance, avoiding overloading, and smooth driving can help improve fuel efficiency.

Q5. What are some common safety tips for commercial vehicle drivers?

 Ans. Follow traffic rules, wear seat belts, avoid overloading, take breaks on long trips, and keep the vehicle well-maintained.

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