Ashok Leyland to Enhance Customer Access in North India with 50 New Touchpoints

By Amit Jangra | Published Date : June 26, 2025

Ashok Leyland’s expansion focuses on strengthening its presence in North India, especially in Delhi, which is crucial to the company’s future growth.

Ashok Leyland, the commercial vehicle manufacturer under the Hinduja Group, has planned to add around 50 new dealerships in Northern India during 2025. This firm is situated in Chennai and plans to grow ahead of the industry this year and is focusing on expanding its presence in North India, Sanjeev Kumar, President - M&HCV at Ashok Leyland Ltd, told reporters here.

Industry Outlook: A Turnaround Year

Table of Contents

1. Industry Outlook: A Turnaround Year

2. Focus on the Northern Market

3. Industry Outlook and Company Plans

4. Strengthening Customer Support

5. Conclusion

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The commercial vehicle industry in India faced a 3% dip last year, marking the fourth year of weak performance. However, the trend is expected to shift. According to Kumar, the industry is likely to grow in single digits this fiscal year, supported by the government’s push for infrastructure development and steady demand from core sectors like construction and mining. Ashok Leyland trucks are expected to benefit from this positive outlook as the company focuses on expanding its presence in key markets.

Focus on the Northern Market

North India dealerships are planned for 30% of our overall sales as per their strategy. “Right now, it's a bit lower than that. So we’re investing in this market to serve our customers better and be where the demand is growing.

Industry Outlook and Company Plans

Ashok Leyland is planning to grow faster than the market and much of that growth will come from a stronger presence in the North. The company has already gained 6.5% market share in the last three years and it’s clear they’re aiming even higher.

Strengthening Customer Support

The industry growth is expected to be driven by the government investment in infrastructure and tailwinds such as the good performance of core industries, Kumar said. He added that they want the North market's contribution to reach at least 30%, as it is currently a bit low. With rising demand and increasing infrastructure needs, the role of trucks in supporting this growth becomes even more important.

Further, he said, "We have gained nearly 6.5% market share in the last three years. We remain dedicated to strengthening our presence in Northern India." As part of its expansion in the said market, Ashok Leyland plans to add more than 50 touchpoints this year. The company operates almost 300 channel outlets across the region.

Conclusion

We remain dedicated to strengthening our presence in Northern India,” Kumar added and this bold expansion proves it. With the North shaping up to be a key growth area in India’s transport sector, Ashok Leyland’s latest move puts it in a strong position to serve more customers, more efficiently and drive the future of commercial mobility in the region.

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Frequently Asked Questions on Trucks

Q1. Why is Ashok Leyland expanding in North India?

Ans: To strengthen its market presence and boost sales, focusing especially on Delhi and the surrounding regions.

Q2. What are truck touchpoints and why are they important?

Ans: Touchpoints offer sales, service and parts support, helping customers maintain vehicles and reduce downtime.

Q3. What is Ashok Leyland’s current market share?

Ans: Ashok Leyland has gained 6.5% market share in the last three years and is growing.

Q4. How many outlets does Ashok Leyland currently have in North India?

Ans: The company has nearly 300 outlets and plans to add 50+ more this year.