Pallavi Arora Promoted To Associate Vice President – Marketing At Euler Motors

By Amit Jangra | Published Date : February 26, 2026

Pallavi Arora promoted as Associate VP – Marketing at Euler Motors after six years, leading brand, digital and performance marketing for electric 3 wheelers and mini trucks.

Delhi-based EV maker Euler Motors has promoted Pallavi Arora to Associate Vice President of Marketing. This is a big milestone in her six-year journey at the company. Earlier, she was Senior Manager of Marketing and then Assistant General Manager. Her promotion comes as Euler Motors continues to grow its electric 3 wheelers and Euler mini trucks business in India.

During her tenure, Pallavi has led several flagship projects. She was the brain behind the Storm EV’s “Aane De” campaign, which promoted India’s first 4-wheeler LCV with ADAS. She also oversaw the “Tan Tana Tan” brand campaign highlighting the financial and operational success of the 1-ton payload Turbo EV 1000. These campaigns helped position Euler Motors as a strong player in electric mini trucks and Euler 3 wheelers segment.

Leading Digital Transformation And Brand Strategy

Table of Contents

1. Leading Digital Transformation And Brand Strategy

2. Career Journey And Expertise

3. About Euler Motors

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With her new role, Pallavi will now lead Euler Motors’ integrated marketing and communications functions. She will handle brand marketing, digital and performance marketing, social media, public relations and ATL & BTL campaigns. Her focus will include both B2B and B2C markets, covering Euler mini trucks, electric 3 wheelers and other electric mini trucks offerings.

This promotion comes as India’s last-mile delivery sector, e-commerce demand and technology-driven mobility solutions are rapidly growing. Pallavi will shape Euler’s digital strategy, customer engagement and brand positioning for expanding Euler 3 wheelers and electric 3 wheelers market.

Career Journey And Expertise

Pallavi had earlier worked with Cube26 (bought by Paytm), Warner Bros. Pictures India and Mahindra Holidays & Resorts India before starting her journey at Euler Motors. Her experience in performance marketing and strategic brand growth helped Euler Motors run strong campaigns for Euler mini trucks and electric 3 wheelers.

Her six-year journey includes leading marketing for HiLoad EV’s “Bada Socho, Euler HiLoad Socho” campaign and other projects increasing awareness and adoption of electric 3 wheelers in India.

About Euler Motors

Euler Motors, established in 2018, produces electric 3 wheelers and electric mini trucks for last-mile delivery and cargo. The company has earned awards like Businessworld’s Auto World 40 Under 40 and the 2022 Apollo Awards. Euler Motors aims to accelerate India’s transition to electric mobility with practical and innovative Euler mini trucks and electric 3 wheelers solutions.

With Pallavi Arora’s promotion, Euler Motors strengthens internal leadership while continuing to grow in the electric 3 wheelers and Euler mini trucks segment.

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Frequently Asked Questions on Commercial Vehicles

1. Who is Pallavi Arora?

Ans: Pallavi Arora is the new Associate Vice President – Marketing at Euler Motors with six years of experience in the company.

2. What projects has she led at Euler Motors?

Ans: She led the Storm EV “Aane De”, Tan Tana Tan and HiLoad EV “Bada Socho, Euler HiLoad Socho” campaigns, boosting electric 3 wheelers and mini trucks adoption.

3. What will be her role as Associate VP – Marketing?

Ans: She will oversee brand marketing, digital and performance marketing, social media, public relations and ATL & BTL campaigns for both B2B and B2C markets.

4. What is Euler Motors known for?

Ans: Founded in 2018, Euler Motors makes electric 3 wheelers and Euler mini trucks for last-mile delivery and cargo and has won awards like Businessworld’s Auto World 40 Under 40.

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