B. Srinivas outlines VECV’s growth strategy after 32 years, focusing on heavy-duty trucks, SCVs, connected vehicles, reliability and capacity expansion.
Key points
- Focus on Heavy-Duty Commercial Vehicles
- Expansion Into Small Commercial Vehicles
- Connected Trucks and Predictive Uptime
- VECV Capacity Expansion Plans
- Frequently Asked Questions
B. Srinivas, who became Managing Director and CEO of VE Commercial Vehicles (VECV) on April 1, 2026, is preparing the company for its next phase of growth after spending more than three decades with the organisation. He started his career in product development at Eicher and later worked across purchasing, product strategy, commercial operations and manufacturing.
VECV is a joint venture between Volvo Group and Eicher Motors. Its portfolio covers Eicher-branded and Volvo-branded commercial vehicles, along with components and aggregates. Srinivas has experience across several of these business areas, including the Eicher bus business and overall manufacturing operations.
Focus on Heavy-Duty Commercial Vehicles
Table of Contents
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1. Focus on Heavy-Duty Commercial Vehicles |
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2. Expansion Into Small Commercial Vehicles |
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3. Connected Trucks and Predictive Uptime |
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4. VECV Capacity Expansion Plans |
Srinivas sees heavy-haulage as an important area for the company. VECV already has a strong presence in light and medium-duty segments, while Volvo has an established position in specialised heavy-duty applications. The next focus is to expand further in haulage and tractor-trailer applications.
He said the company plans to compete through fuel efficiency, driver and cargo comfort, faster turnaround time, reliability and durability. The changing Indian road network and improved highway infrastructure are also creating opportunities for higher vehicle utilisation.
VECV's portfolio includes Eicher trucks and Volvo trucks, along with buses and other commercial vehicle products.
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Expansion Into Small Commercial Vehicles
VECV is also expanding into the small commercial vehicle segment. The company has developed products with diesel, CNG and electric powertrain options and has invested in a manufacturing facility near Bhopal.
Srinivas said the company plans to introduce these products gradually in selected markets and applications instead of rushing into a nationwide expansion. This approach is intended to help VECV understand customer requirements and build market experience.
Connected Trucks and Predictive Uptime
Another major area is connected vehicle technology. VECV has equipped its trucks and buses with factory-fitted telematics linked to its Uptime Centre.
According to Srinivas, the purpose of telematics goes beyond tracking vehicles. The company is working on connected solutions that can improve vehicle reliability and provide information related to safety, goods and vehicle uptime.
VECV Capacity Expansion Plans
VECV is also increasing production capacity at its manufacturing facilities. The company has plants in Bhopal and Pithampur, along with bus manufacturing facilities in Madhya Pradesh and Karnataka.
Srinivas said capacity at the Bhopal plant is being expanded by around 15% to 20% to support future demand. The company is also looking at opportunities created by the replacement cycle in India's commercial vehicle market.
The company’s long-term strategy will involve its trucks, buses, powertrain operations and connected vehicle technologies. Eicher Motors, which is a partner in VECV, continues to be part of this broader commercial vehicle business structure.
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Frequently Asked Questions
1. Who is B. Srinivas?
Ans. B. Srinivas is the Managing Director and CEO of VE Commercial Vehicles Ltd. He has spent more than 32 years with the Eicher organisation.
2. What is VECV focusing on under B. Srinivas?
Ans. The company is focusing on heavy-duty haulage, tractor-trailers, small commercial vehicles, connected vehicles, reliability and production capacity expansion.
3. What fuel options are planned for VECV's small commercial vehicles?
Ans. VECV has developed small commercial vehicle products with electric, diesel and CNG powertrain options.
4. How much is VECV planning to increase Bhopal capacity?
Ans. B. Srinivas said capacity at the Bhopal plant is being increased by around 15% to 20%.