JSW Motors Names Amit Jain as Chief Commercial Officer

By Jony Shekhawat | Published Date : January 09, 2026

The appointment comes as JSW Motors slowly builds its plans in the 3-wheelers and electric mobility space.

JSW Motors on Tuesday said it has appointed Amit Jain as its Chief Commercial Officer. The company is slowly building its presence in the automotive space and this appointment is part of that plan. Amit Jain will take care of the company’s commercial work and will help push the business in new markets. JSW Motors is already working on its future plans, mainly around 3-wheelers and electric 3-wheelers. After Jain’s entry, the company wants its sales and marketing work to move in one clear direction and reach customers in a better way, especially for JSW 3-wheelers.

Focus on Markets and Customers

Table of Contents

1. Focus on Markets and Customers

2. Long Experience Across Auto Industry

3. Earlier Roles in Major Auto Groups

4. Education and Personal Background

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In his new role, Jain will look after sales strategy, dealer network and overall market approach. People close to the development said his main task will be to understand what customers actually want and shape products and services around that.

The 3-wheelers segment is getting more competitive and companies are now paying more attention to service and long-term value. JSW Motors believes Jain’s experience will help the brand build trust in the market.

Long Experience Across Auto Industry

Amit Jain has spent more than two decades in the auto industry. He has worked in sales, after-sales, marketing and product teams. Over the years, he has managed big retail operations and handled multiple brands at the same time.

His work has mostly been around building strong customer connect and improving business performance on the ground. This experience is expected to support JSW Motors as it plans to introduce electric 3-wheelers and expand step by step.

Earlier Roles in Major Auto Groups

Before joining JSW Motors, Jain was Group CEO and Whole-Time Director at Jubilant Motorworks. During his time there, he helped the company expand into new regions, improve margins and bring in new brands. He also worked on using technology to make operations smoother.

He earlier served as Group CEO at AMP Motors, handling Jaguar Land Rover and Ducati businesses. He was also CEO and board member at Shaman Mercedes, where he focused on expanding the dealer network and fixing operational gaps.

Education and Personal Background

Jain is a mechanical engineering graduate from North Gujarat University. He also holds a master’s degree in management studies in marketing from KJ Somaiya College.  With Amit Jain joining the company, JSW Motors is now getting ready for its next step. The company is working on its plans for JSW 3-wheelers and electric 3-wheelers and this appointment shows that it wants to grow slowly and properly, keeping things simple and practical.

Also Read: Tata Motors CV Shares Seen Rising to ₹513, Says InCred

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Frequently Asked Questions on Commercial Vehicles

Q1. What type of vehicles will JSW 3-wheelers focus on?

Ans. JSW 3-wheelers are expected to focus on both passenger and cargo use, mainly for city and last-mile transport needs.

Q2. Will JSW 3-wheelers include electric models?

Ans. Yes, JSW Motors plans to introduce electric 3-wheelers as part of its future mobility plans to support clean and affordable transport.

Q3. What kind of mileage or range can be expected from JSW electric 3-wheelers?

Ans. The electric 3-wheelers are likely to offer a practical city range suitable for daily commercial use, depending on load and driving conditions.

Q4. Who are the target buyers for JSW 3-wheelers?

Ans. JSW 3-wheelers are mainly aimed at small business owners, fleet operators, and last-mile delivery users looking for reliable and cost-effective vehicles.

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