Cityflo partners with Project Mumbai on 'Turning Pages', placing mini libraries on select buses so commuters can read, borrow and swap books.
Key points
- Cityflo Launches Turning Pages Initiative
- How The Pilot Programme Works
- The People Behind The Partnership
- Cityflo's Wider Bus Network
- Frequently Asked Questions On Commercial Vehicles
Mumbai's daily commute is about to look a little different on select Cityflo buses. Through a new partnership with Project Mumbai, curated book collections are now being placed onboard, giving passengers a chance to read, borrow and swap titles during their ride rather than just endlessly scrolling through their phones.
Cityflo Launches Turning Pages Initiative
Table of Contents
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1. Cityflo Launches Turning Pages Initiative |
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2. How The Pilot Programme Works |
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3. The People Behind The Partnership |
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4. Cityflo's Wider Bus Network |
The initiative, called 'Turning Pages', is part of Project Mumbai's broader 'Read Mumbai' movement, which aims to encourage reading habits across the city. Rather than treating commute time as dead time, the programme reframes it as an opportunity, turning a routine bus ride into a small pocket of quiet reading.
How The Pilot Programme Works
Participating buses will carry curated collections spanning fiction, business, self-development, biographies and contemporary Indian writing. Commuters aren't just passive readers here either — they can pick books to read during their journey, donate titles from their own shelves, and recommend books for fellow passengers to discover.
It's a genuinely community-driven model, where the collection itself is expected to grow and evolve based on what riders choose to contribute rather than staying fixed to whatever books the programme launched with.
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The People Behind The Partnership
Sankalp Kelshikar, CMO and co-founder of Cityflo, said the goal is to make use of commuting time to encourage reading, giving passengers access to a range of books and ideas they might not otherwise pick up. He specifically pointed to book donations from commuters as a way to keep the collection growing organically.
Shishir Joshi, CEO and founder of Project Mumbai, framed the collaboration as bringing together commuters, partnerships and citizen participation, describing it as part of the organisation's broader push toward community-led initiatives that tackle everyday urban life rather than large infrastructure projects alone.
Cityflo's Wider Bus Network
Founded in 2015, Cityflo currently operates more than 1,200 buses and provides around 18 million rides annually across Mumbai, Delhi, Hyderabad and Kolkata, making it one of the more established app-based bus services in the country. Alongside initiatives like this one, the company has also been expanding into electric fleets in recent years, including partnerships aimed at scaling up its electric buses footprint across the cities it serves.
For now, 'Turning Pages' remains a pilot, but if it resonates with commuters the way similar community initiatives often do, it wouldn't be surprising to see it expand to more buses and possibly other cities down the line.
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Frequently Asked Questions On Commercial Vehicles
Q1. What is Cityflo's 'Turning Pages' initiative?
Ans: It's a pilot programme by Cityflo and Project Mumbai that places curated book collections on select buses, letting commuters read, borrow and exchange titles during their commute.
Q2. How many buses does Cityflo operate across India?
Ans: Cityflo operates more than 1,200 buses and provides around 18 million rides annually across Mumbai, Delhi, Hyderabad and Kolkata.
Q3. Can commuters contribute books to the Turning Pages collection?
Ans: Yes, commuters can donate their own books and recommend titles, allowing the onboard collection to grow organically based on rider participation.
Q4. Is Cityflo involved in electric bus initiatives as well?
Ans: Yes, alongside community programmes like this one, Cityflo has been expanding its presence in the electric bus segment through various fleet partnerships.