Force Motors has launched the Urbania Deluxe at Rs 28.7 lakh, with a 134 HP Mercedes-derived diesel engine, leatherette interiors and a 9-inch touchscreen.
Key points
- More Power With A Mercedes-Derived Engine
- Redesigned Cabin And Safety Upgrades
- Infotainment, Connectivity And After-Sales
- Variants, Pricing And Availability
- Conclusion
Force Motors, described as India's largest van maker, has launched the new Urbania Deluxe, a premium variant of its shared-mobility platform built around a more refined travel experience. The model replaces the current-generation Urbania and becomes the company's standard offering in the premium shared mobility segment.
The original Urbania, launched as India's first fully ground-up modular monocoque van platform, created a new category in the domestic premium shared passenger mobility market and has since expanded into international markets too. The Deluxe variant builds on that same base with upgrades focused on passenger comfort, performance and technology.
More Power With A Mercedes-Derived Engine
Table of Contents
|
1. More Power With A Mercedes-Derived Engine |
|
2. Redesigned Cabin And Safety Upgrades |
|
3. Infotainment, Connectivity And After-Sales |
|
4. Variants, Pricing And Availability |
|
5. Conclusion |
► Read More: Amazon-Backed Slate Auto Patents Electric Pickup Truck Design in India
The new Urbania Deluxe runs on a Mercedes-derived 2.6-litre, four-cylinder turbo diesel engine producing 100 kW (134 HP) and 350 Nm of torque, aimed at improving pickup and everyday drivability over the outgoing model. That's a meaningful step up over Force's existing Urbania 4400 17-seater, which has served as the range's flagship until now. The cabin has also been reworked around a new premium interior theme — leatherette seats, matching upholstery and wood-finish flooring — a noticeable step up from the more utilitarian feel typical of shared-mobility vans in this segment.
Redesigned Cabin And Safety Upgrades
Safety gets a proper upgrade too. Every passenger now gets a car-like three-point seat belt, and the Deluxe adds driver and co-driver airbags, all-wheel disc brakes, Electronic Stability Program, ABS, Electronic Brake-force Distribution and Engine Drag Torque Control. For a vehicle built around shuttling groups of passengers — schools, corporate staff, tour operators — that level of standard safety kit is a meaningful differentiator against other vans and maxi cabs in this price bracket.
Infotainment, Connectivity And After-Sales
Inside, there's a TFT instrument cluster and a 9-inch HD touchscreen with smartphone connectivity, online and offline navigation, an HD reverse camera, voice alerts and hands-free Bluetooth calling. Other additions include new 16-inch alloy wheels, a power-operated sliding footstep for easier boarding, an 8-speaker DTS sound system, and illuminated USB Type-A and Type-C charging ports across every row of seating.
Force is also backing the Deluxe with its Force Care package, which bundles the company's i-Pulse telematics solution, a 5-year/5 lakh km warranty, a separate 3-year warranty on sensors, and 3 years of roadside assistance. That combination of telematics and an extended warranty period is worth noting for fleet operators comparing total ownership cost rather than sticker price alone — it's the kind of after-sales backing that matters more once a van is racking up daily shuttle routes for years.
Variants, Pricing And Availability
The new Urbania Deluxe will be offered in three wheelbases and eight seating layouts, ranging from 9+D to 16+D configurations, through Force Motors' dealer network across India. Prices start at Rs 28.7 lakh ex-showroom — buyers weighing that number against a loan should run it through an EMI calculator before finalising a purchase, particularly given how much seating configuration and wheelbase choice can shift the final on-road price. For context, Force's existing Urbania 3350 10-seater and Urbania 3615 13-seater give a sense of where the smaller end of the outgoing range sat before this refresh.
Founded in 1958 by N. K. Firodia, Force Motors is a fully integrated automobile manufacturer running five manufacturing units in India with more than 10,000 employees, chaired by Abhay Firodia and backed by an R&D centre in Pune. Its product range spans light commercial vehicles and multi-utility vehicles, with exports to more than 25 countries. The company also manufactures engines for Mercedes-Benz and BMW vehicles produced in India, and its joint venture with Rolls-Royce Power Systems AG, Force MTU Power Systems, builds engines for power generation and rail applications.
Conclusion
The Urbania Deluxe isn't a from-scratch redesign — it's Force taking a platform that already carved out its own category in Indian shared mobility and pushing it further upmarket on power, comfort and safety. Whether that premium positioning pays off will depend on how corporate and institutional buyers respond, but on paper, the Deluxe gives Force a genuinely stronger flagship to compete on at the top end of the van segment.
► You Might Like: Ashok Leyland and Switch Mobility Become First OEMs to Join Government’s Vehicle Replacement Scheme
Frequently Asked Questions on Commercial Vehicles
Q1. What engine does the Force Urbania Deluxe use?
Ans. The Urbania Deluxe is powered by a Mercedes-derived 2.6-litre, four-cylinder turbo diesel engine producing 134 HP and 350 Nm of torque.
Q2. What is the price of the Force Urbania Deluxe?
Ans. The Urbania Deluxe starts at Rs 28.7 lakh ex-showroom, with pricing varying by wheelbase and seating configuration.
Q3. What seating options are available on the Urbania Deluxe?
Ans. It's offered in three wheelbases and eight seating layouts, ranging from 9+D to 16+D configurations.
Q4. What warranty does the Urbania Deluxe come with?
Ans. It's backed by Force Care, which includes a 5-year/5 lakh km warranty, a separate 3-year warranty on sensors, and 3 years of roadside assistance.