Tata Motors ropes in Marc Llistosella to spearhead its Commercial Vehicle Division

Tata Motors has appointed Marc Llistosella as its Chief Executive Officer and Managing Director starting July 1st, '21. He has previously been credited with Daimler's trucks and bus unit set up in India and has played a significant role in building the BharatBenz brand. His role at Tata Motors would require him to pay utmost attention to its commercial vehicle division. 

The transfer of power to Marc results from the current CEO and MD - Guenter Butschek's request to relocate to Germany at the end of his contract, citing personal reasons but has decided to continue to be at the helm until June 30th '21. 

Marc Llistosella aspires to bring Tata Motors' commercial vehicle segment back on track that has tumbled over by the recent economic slowdown and the ongoing COVID-19 pandemic. Moreover, Tata Motors has mapped out a stringent cost-cutting initiative to reduce debt and turn profitable in the coming years.


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Marc's appointment paves the way for Tata Motors to establish a strong presence in the Asian and African markets through export routes to reduce the heavy dependence on domestic markets. Also, since India's commercial vehicle sales are more cyclical, the quest to target international markets would compensate for the same.



The primary goal would be to spearhead Tata Motors' premium trucks and buses segment on a volume basis and increase the above segment's market share. Marc might also offer valuable advice regarding investments in Light Commercial Vehicles and Electric Mobility as the latter has picked up pace due to several Government initiatives and schemes. Also, almost every major CV player in the market wants a significant chunk of this new pie, and Marc's experience at one of the mammoths in the field could turn out to be a gamechanger for Tata Motors. 

"I am delighted to become a part of the unique Tata family. Having been bonded to India for so many years, a new exciting chapter is now open. We would jointly awaken the potential of Tata Motors," Marc's brief press statement said.